ANDREA SAMPAOLO ILLUSTRATES THE COMPANY’S ILLUMINATED HISTORY.
Roman lighting design brand Slamp has been operating for almost 30 years, and founder/CEO Roberto Ziliani, always fully immersed in the art world, has chosen to illustrate the company’s history in a monumental way.
Instead of static documentation, he’s commissioned an immense work of graffiti en plein air by artist and friend Andrea Sampaolo, who already worked with the company in the early 90’s to create designs for Slamp’s iconic Tube lamps.
Biggais carries a double meaning: the explosive, joyful colors and abstract images immortalize the brand’s longstanding connection to pop culture, while also enveloped in the complexities and rebirth brought on by the historical changes of 2020. Sampaolo’s work is defined and set apart by his innate artistic elation more
than any other element.
The backdrop of Biggais is a 2000 sq. M annex added to Slamp’s headquarters during the global pandemic; only a visionary entrepreneur like Ziliani would know to make a move so daring when the rest of the world was experiencing economic doubt, and the decision payed off, as Slamp saw strong numbers in the second half of 2020, and even more success as we move towards the end of 2021.
Biggais is the melding of “Big Eyes” and “Big Guys”, taken from the 1994 Grandi Ragazzi dai Grandi Occhi, a collection of 8 paintings that span the passionate, chaotic energy surrounding revolutionary ideas to the company firmly placing roots as one of the top ten lighting brands
representing the Made in Italy tradition and concept.
Roberto Ziliani honored those who propelled the brand forward and beyond; the company has always applied a family-driven approach, one that sees a second generation of directors already taking the wheel. During the ribbon cutting, only personnel and their families were invited to inaugurate this monumental work.