Only residentsOnly residentsSlamp chose the same for Design Week 2021, opting for a widespread presence of 87 digital features throughout the Supersalone city instead of the traditional pavilion stand. The dynamic presentations were omnipresent in Milan’s most important design destinations
Milan’s Salone del Mobile 2021 was unique, in line with our current situation, and Slamp responded perfectly, offering national and international visitors a firsthand view of their iconic products, with 7 maxi LED walls created by URBAN VISION, displayed in the city’s fashion and design districts, and 80 bus billboards by IGP DECAUX spread through the city center.
The featured promotional video was shot in collaboration with Anemone Film, directed by Francesco Coppola with the photographic direction of Matteo Pedicini; the team captured Zaha Hadid Studio’s ARIA suspension.
